A professor, a writer, and a quiet observer of the middle of life.

Welcome. Below are a few of the things I make.

Illustration of Danielle at her desk, mid-thought

The Weekly Letter

A small, honest moment from each week. Delivered quietly on Sundays.


A bit more about me

I teach marketing and business strategy. I wrote a textbook called Marketing: An Introduction (Pearson, 2024) and I am writing another called Digital Marketing Essentials (Pearson, 2027).

I am a former agency lifer, a Vancouverite, an English lit major who never quite got over it, and I am obsessed not just with paper and pens but with the subtle art of the Japanese Tomoe River paper and when to use a fountain pen and when a Pilot Precise V5 might do the job better.

If you know, you know.