Journal

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The very first job I had that sparked my interest in marketing communications and led to the beginning of my advertising career was a job as a production assistant for...

What is the golden ratio and why you and your w...

First named by the ancient Greeks, the Golden Ratio, or Golden Mean or the Greek letter Phi is a mathematical relationship where the length to width proportion is  1:1.61803398874989484820. And if...

The 10 best things that I’ve learned to help me...

I've been thinking a lot about my students this week and (to no surprise) the number one thing that I have heard this week is stories about their struggle with...

What to ask yourself before choosing a website ...

  It is worth noting, that there are no affiliate links in this post. I do not receive any income from whatever choice you make about any of the options...

What you might want to look at in a social medi...

An important thing that I work with my clients on and spend time teaching my students is putting a content marketing plan together and the importance of an excellent content...

The top 10 reasons why we love Shopify

I first started working in the eCommerce space in 2002.  It was for a tourism destination. Our offline advertising drove potential customers to our website where they could browse potential...